🇮🇳 Patient-Centered Healthcare for Bharat

Connected
Care.
Trusted Health.

सर्वे जीवनम् निरामयाः

UrMedics is building India's most comprehensive patient-first healthcare ecosystem — handholding every patient from awareness through recovery, with transparency and dignity.

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$370B+ India Health Market
~48% Out-of-Pocket Spend
<20% Insurance Coverage
Who We Are
Vision

To build a trusted, connected, and comprehensive healthcare ecosystem where every patient across Bharat has equitable access to simplified, affordable, and high-quality medical services.

Mission

Keep the patient at the core by handholding them through the entire healthcare journey — from awareness to diagnosis, treatment, rehabilitation, and long-term care.

Capability

Restoring patients' ability to do the things that define them as individuals — tracked through functional measures and health outcomes.

Comfort

Relief from physical and emotional suffering — addressing pain, distress, and anxiety that accompany illness at every stage.

Calm

The ability to live normally while getting care — removing logistical, financial, and emotional burdens from the patient journey.

Our Commitment

Our Promise to Every Patient

❤️
Acknowledge & Respect Recognize and honor each patient's distinctive healthcare needs with dignity and empathy at every touchpoint.
📊
Track & Develop Constantly develop and make value-based healthcare capabilities accessible — keeping pace with evolving patient needs.
⚖️
Fairness in Outcomes Ensure fairness between improvement in health outcomes and the cost of achieving that improvement — no hidden burdens.
🌐
Connected Network Build a connected network of organizations and individuals that work together to provide reliable medical care and support.
Ground Reality

The Problem India's
Patients Face

Systemic barriers exist at every stage of care — across rural, urban, low-income, and middle-class segments.

Stage 1
Awareness

Low health literacy, cultural stigma, and delayed recognition of symptoms cause patients to seek care only when critical.

Stage 2
First Contact (OPD)

Overcrowded OPDs, doctor absenteeism, long wait times, and inadequate PHC staffing deny timely access.

Stage 3
Diagnostics

Inaccessible labs in rural areas, unaffordable private diagnostics, and delayed results in public facilities.

Stage 4
Specialists

Severe scarcity of specialists in rural/remote regions; unaffordable private specialist care in cities.

Stage 5–6
Treatment & IPD

Cost burden, informal payments, bed shortages, lack of transparency, and resource gaps in public hospitals.

Stage 7–10
Post-Care & Chronic

Poor continuity, absence of home-based care, no palliative support, limited insurance for long-term conditions.

Patients either struggle with poor public systems or overpay in fragmented private setups.
Trust, Continuity, and Affordability are missing.
The UrMedics Answer

A Patient-Centered
Healthcare Ecosystem

UrMedics is on a quest to provide a better standard of accessible healthcare to ALL those who need it most — through four interconnected pillars.

01
UrMedics Network

A comprehensive, end-to-end onboarding of healthcare providers across India.

  • Facilities: PHCs, CHCs, District & Govt Hospitals, Private, Corporate, Charitable
  • Diagnostics: Labs, imaging centres, mobile diagnostics
  • Emergency: Ambulances, trauma, air ambulances
  • Pharmacy: Hospital/retail pharmacies, Jan Aushadhi
  • Insurance: Ayushman Bharat, ESI, CGHS, private insurers
  • Public Health: Vaccination, maternal & child, nutrition
  • Rehab & Palliative: Cancer care, physiotherapy, disability
  • Mental Health: Psychiatry, counselling, Tele MANAS
02
UrMedics Information & Care Centres (UICC)

Physical + digital centres that serve as patient handholding hubs — run by trusted local partners.

  • Franchisee-operated and individual local partners (Dost/Mitra/Bondhu)
  • Link patients directly to the full UrMedics network
  • Community-driven model for trust and local engagement
  • Support for travel, navigation, logistics for visiting patients
03
Unified UrMedics Health Record

A single, comprehensive health identity for every patient across the network.

  • EHR + guided health MIS + full treatment history
  • Securely accessible across the entire UrMedics network
  • ABHA-linked digital health record
  • End-to-end digitized processes: appointments, referrals, payments
04
Patient Advocacy & Handholding

No patient is left alone at any stage — from first awareness to final recovery.

  • Awareness → OPD → Diagnostics → Specialist → Treatment
  • Discharge → Rehab → Follow-up → Chronic → Palliative
  • Transparent pricing and guided navigation at every step
  • Community engagement to reduce stigma and improve adherence
End-to-End Care

The Patient Treatment Journey

UrMedics ensures continuous handholding at every step — no patient is lost between stages.

1
Awareness
ASHAs, health camps, self-check tools
2
OPD Visit
PHC, clinic, telemedicine
3
Diagnostics
Lab, imaging, mobile units
4
Specialist
Referral to secondary / tertiary
5
Treatment Plan
Consent & care coordination
6
Active Treatment
OPD / IPD / Surgery / ICU
7
Discharge
Summary, recovery plan, home care
8
Follow-up
OPD visits, ABHA records
9
Rehabilitation
Physio, OT, mental health
10
Chronic / Palliative
NCD clinics, home care, hospice
Our Ecosystem

The UrMedics Network

One connected platform linking every dimension of healthcare delivery in India.

🏥
Facilities
PHCs, CHCs, District & Govt Hospitals, Private & Corporate Hospitals
🔬
Diagnostics
Labs, imaging centres, mobile diagnostic units
🚑
Emergency Care
Ambulances, trauma response, air ambulances
💊
Pharmacy
Hospital/Retail, Jan Aushadhi, drug supply chains
🛡️
Insurance & Finance
Ayushman Bharat, ESI, CGHS, private insurers, micro-financing
🌿
Public Health
Vaccination, maternal & child health, nutrition, sanitation
♿
Rehabilitation
Cancer care, long-term disability, physiotherapy, palliative
🧠
Mental Health
Psychiatric hospitals, counselling, Tele MANAS
Collaboration & Engagement

Orientation & Profit for Purpose

Sustainable financial model that funds our social mission — balancing commercial viability with measurable healthcare impact.

01
Subscription / Franchise Model
UICC franchise fee plus service charges from local partners (Dost/Mitra/Bondhu) — scalable community-level revenue.
02
B2B SaaS Partnerships
Platform licensing for hospitals, insurance providers, and diagnostic chains — recurring, high-margin revenue.
03
Transaction Fees
Per-patient service charge for bookings, referrals, and data utilization — aligning our incentives with patient outcomes.
04
Insurance & CSR Funding
Revenue share with insurers plus impact partnerships with government and corporates for underserved community access.
Profit for Purpose
THE URMEDICS PHILOSOPHY
Patient Core
Cross-subsidize: Profitable services fund rural & low-income access
Reinvest: A % of profits directed to R&D and underserved communities
Measure both financial KPIs and social impact KPIs equally
Align investors, employees, and partners around mission + returns
Why UrMedics

Our Competitive Advantage

Patient-First. Connected. Trusted. Unlike hospital-centric or insurance-first models, UrMedics is built entirely around the patient.

🎯
Patient-First Model

Unlike hospital or insurance-centric platforms, the patient is always at the core of every decision — not the provider's revenue or insurer's risk.

🔗
Connected Ecosystem

One platform linking facilities, diagnostics, pharmacy, insurance, and rehabilitation — eliminating the fragmentation that patients fall through.

🤝
Local Trust via UICC

Physical community care centres run by local Dost/Mitra/Bondhu partners create trust that purely digital-only players can never achieve.

🛤️
End-to-End Handholding

From awareness to palliative care, UrMedics ensures no patient is abandoned at any stage — a unique, continuous care commitment.

Measuring Success

Impact Metrics

UrMedics tracks dual KPIs — financial health of the platform and measurable impact on patients' lives.

📍
Reach
Total patients served (urban vs. rural split), facilities onboarded, UICC centres active across India
💰
Affordability
% reduction in out-of-pocket costs; % patients accessing government schemes via UrMedics
⏱️
Quality & Speed
Average diagnosis-to-treatment time reduction; patient adherence and recovery rates tracked
📈
Financial KPIs
ARR, gross margins, UICC franchise growth, insurance partnership revenue — all measured transparently
The People Behind the Mission

Meet Our Co-Founders

Two decades of experience, one shared conviction — healthcare in Bharat must be trustworthy, connected, and patient-first.

Prashant Hansraj
Prashant Hansraj
Co-Founder & Chief Healing Officer
"I tried to make a living by what I could get. Now I wish to make a life by what I can give back."

With nearly two decades of experience across Telecom, MarTech, Fintech, HealthTech, eCommerce, and Social Tech, Prashant brings a rare combination of corporate depth and entrepreneurial instinct.

LinkedIn
Salesh Kumarr
Salesh Kumarr
Co-Founder & Chief Care Architect
"Every decision, every innovation — grounded in honesty, ethics, and respect for people and the planet."

Salesh's entrepreneurial journey began not with a business plan, but with a belief — that technology, when guided by integrity and spiritual grounding, can create solutions that are not just innovative but genuinely transformative.

LinkedIn
Why Now

At UrMedics, the Patient
is Not Just Part of the System —
They Are the Core of It.

India needs a trusted, connected, patient-first healthcare ecosystem.
UrMedics combines technology, partnerships, and community trust — with a Profit for Purpose philosophy that scales sustainably while creating true healthcare impact.

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